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Working with us

We are a director-level team committed to working in partnership with our clients to design high quality and good value approaches and deliver the insight needed.  We identify, find, and engage participants with your research questions in creative and meaningful ways.  We pride ourselves on our agile approach to ensuring we deliver the best insights.  We draw out the insights from the data to answer your research questions clearly.



Emily is a seasoned researcher with 25 years’ experience in qualitative and quantitative research with particular expertise in healthcare. Emily has conducted research on healthcare for clients such as DHSC, PHE, LCC Public Health and PSA.  Crazy fact: Once ran a café on a party fishing boat in Montauk, Long Island.
Emily Moloney

Director (Owner)

Malcolm Scott

Managing Director (Owner)

Amy has 20 years’ public sector research experience and leads ongoing contracts with the Department of Health and Social Care. A graduate from Girton College Cambridge Amy has worked closely with our clients and have   Crazy fact: Been to nr.10!
Amy Smith

Research Director

Gemma Haddock

Research Director

Project Coordinator

Jill Barnet
Dr Danica Minic

Research Director


Amy Smith

Research Director


Dr Danica Minic

Research Director


Gemma Haddock

Research Director


Jill Barnett

Field Manager

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Stephanie Rowley

Senior Research Associate

To discuss your research questions, please get in touch with us at:


About Amy

Amy has 25 years research experience and her insights have informed decision-making of Government departments, arms-length bodies, local government and not-for-profit organisations.  She has particular expertise in researching policy communications, regulation, SMEs and equalities.   Amy has a proven track record in qualitative research and analysis, with a special interest in semiotics. 

Amy started her career at Research Works with commercial projects on behalf of Tesco and Boots.  She then moved into social research, focussing on health (with clients such as the Health Education Authority, COI, Department of Health and Social Care and latterly, Public Health England) and finance (with clients such as HM Revenue & Customs and The Pensions Regulator).  Since the pandemic, health sector projects have included expectations of complaints processes (Equality and Human Rights Commission Scotland, 2021; Care Quality Commission 2023) and financial sector projects have included debt advice support tools (National and Business Debtline, 2022).  Amy is currently managing a policy communications contract on behalf of the Department of Culture, Media and Sport. 

Amy has an BA in English from Girton College, Cambridge.  



About Danica

Danica has 18 years research experience in academic and applied research contexts. Over the last decade, Danica’s research has informed policy, service development and communications for public bodies, Government departments and voluntary organisations. Danica has a strong track record in qualitative research and analysis, mixed methods and evaluation. Her research interests include voluntary and community sector research, equality and diversity, workforce development and public health.

Since joining Research Works in early 2018, Danica has led studies for clients such as Age UK, the Health Foundation, Equality and Human Rights Commission, and Department for Digital, Culture, Media and Sport. Danica’s recent work includes mapping the voluntary and community sector in Thamesmead for The Peabody Community Foundation, evaluating dementia support and digital inclusion programmes for Age UK, and researching experiences of discriminatory behaviours in health and care for the Professional Standards Authority. Prior to joining Research Works, Danica worked at Define Research & Insight (2013-2018), where she had a similar role working with public and third sector clients. Danica’s first research agency was Essential Research, where she worked with media and communications organisations, including the BBC, ITV and the Guardian (2010-2013). Previously, she conducted academic research as part of her PHD studies and published articles in peer-reviewed journals.

Danica has a BA in Comparative Literature and Theory of Literature from the University of Belgrade and an MA and PHD in Gender Studies from Central European University, Budapest.  


About Gemma

Gemma has 18 years research experience and her research has influenced policy at both a national and local level. Her specialisms are the fields of health research, digital health research and SME research and Gemma has a proven track record in both qualitative and quantitative research methods and analysis. 

Since joining Research Works in 2018 Gemma has led studies for NHS England, Public Health England, BEIS and the Medical Defence Union. Gemma’s recent reports include informing policy in relation to the use of GP data (NHS England, 2022-2023), supporting the launch of a new data service (NHS England, 2023) and recommending how to improve Small Business Digital Exclusion (Cwmpas, 2023). Prior to joining Gemma worked for ABA research from 2007-2018 where she ran large-scale retail client accounts and managed account teams. Gemma began her research journey at KSBR Brand Futures where she conducted research for major charities including UNICEF and WWF, government policy research for the then COI and research for the BBC.

Gemma has an MA in history from Cambridge University.  



About Jill

Jill has worked in research for 22 years, initially as a qualitative researcher for both larger qual/quant companies and specialist qualitative agencies and in both commercial and public sectors.  After a spell living overseas, she joined Research Works in 2012 as Project Co-ordinator.   

Jill is responsible for all aspects of project management and support. This includes recruitment across a wide variety of audiences, with a particular expertise in hard-to-reach respondents such as those with protected characteristics for clients such as the Care Quality Commission, Equality & Human Rights Commission Scotland, Money Advice Trust and Age UK.   Jill is also very experienced in co-ordinating projects with senior personnel such as stakeholders in health & the public sector, as well as business and professional audiences.    


Jill has an MA in English from Oxford University.




About Steph

Steph’s ongoing fascination with people and how they think has led her to a career in qualitative research which has spanned 25 years, with expertise in public sector and financial research. She has a strong strategic focus and loves helping her clients make business decisions based on the research findings.

Steph has worked across the public sector for clients including Public Health England, NHS England, the Care Quality Commission, Food Standards Agency, Transport Focus, the Port of London Authority, NICE, the Professional Standards Authority and the Royal College of Nursing, as well as numerous local authorities. Steph began her research career in a role at Arcadia group and has also worked for TNS, Conquest Research, Continental Research, BDRC, and Kantar. She has presented her research and opinion pieces at several conferences including MRS Impact, AURA, AQR, LARIA and Quirks London.

Steph has a BA (Distinction) degree in Marketing from the University of the West of Scotland and is a certified member of the MRS.

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