Research Analysis

Analysis is the critical element, the X factor of any project. Our approach is rigourous and always questioning – what does this finding mean?

We undertake structured content analysis and are familiar with other analysis approaches:

• listening to our tapes, preparing analysis sheets
• listening to other researchers’ tapes
• mapping themes, tone, emphasis
• leading to insights and recommendations

We feed-back to clients on an ongoing, basis throughout the project lifecycle. We adapt to each clients preferred approach. We believe involving clients enhances the process, this co-operative approach adds value.

Our aim is to provide focussed, thought provoking and concise presentations – with conclusions up front and action-orientated findings: we do not ’sit on the fence’… We aim to avoid death by powerpoint!